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Analytics Archives - Page 38 of 44 - ExchangeWire.com

Analytics

ATS Stockholm, 24 May 2012 Wrap-Up

RTB and programmatic buying are quite nascent in the Nordics.  At last week’s ATS Stockholm there was much discussion about…

13 years ago

Media Versus Creatives: Should There Really Be A Dilemma In Display?

Carl Nelvig is the VP for R&D at Burt, a predictive analytics platform. In the second of his posts, Nelvig…

13 years ago

As The US Ad Tech Giants Gravitate Towards The Complete Stack, Is It Time To Roll-Up The Euro Ad Tech Space?

Improve Digital released its updated eco-system map last week, and it is messy. Very messy. More new categories, and even…

13 years ago

Omnicom's Nordic Chief Digital Officer, Frank Andersen, Discuses The Group's Data-Driven Media Buying Strategy In The Region

Frank Andersen is Nordic Chief Digital Officer. Here he discusses the group's move into data-driven media buying in the region.…

13 years ago

Understanding Engagement: The Final Frontier

Ollie Bath is head of Client solutions at IgnitionOne UK. Here he discusses the importance of understanding the user journey…

13 years ago

Gustav Von Sydow, CEO & Co-Founder, Burt, Discusses The Company's Brand Analytics Tool As Well As Trends In The Scandinavian Display Market

Gustav Von Sydow, CEO & Co-Founder, Burt, discusses the company's brand analytics tool as well as trends in the Scandinavian…

13 years ago

Euro Round-Up: Adfonic Releases New SDK; Evidon & TagMan's Privacy Partnership; MEF's Mobile Privacy; Tremor Video Launches VideoHub In UK; Maxifier Launches ADMAX

Adfonic Releases Latest SDK for iOS and Android Global mobile advertising marketplace Adfonic, announced last week the availability of the…

13 years ago