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Analytics Archives - Page 37 of 44 - ExchangeWire.com

Analytics

Publicis Groupe Acquires Resultrix, India’s Leading Performance Marketing Agency

Publicis Groupe announced yesterday the acquisition of Resultrix, an award-winning digital marketing agency with an international footprint in India, Singapore,…

13 years ago

Franc Goebbels, Managing Director, Annalect Netherlands on the Dutch Ad Space

Franc Goebbels, Managing Director for Annalect in the Netherlands, chats with ExchangeWire on automated trading, the Dutch cookie law and…

13 years ago

Damian Blackden Discusses His New Appointment at Adnologies; Outlines Product Offering And Roll-Out With CEO Andreas Schwibbe

Adnologies announced this week that Damian Blackden will be joining the company as international CEO, as the European buy-side tech…

13 years ago

Vivaki’s Ros Allison Discusses Cross-Platform Buying Strategy, AOD’s Multi-Platform Addressability And The Growth Of The Data-Driven Ad Market In The Region

Ros Allison is a Director at Vivaki. Here she discusses Vivaki's cross-platform approach in the APAC marketplace, AOD’s multi platform…

13 years ago

EMEA Round-Up: Rocket Fuel Secures $50 Million in Funding; Adform Teams up with Yieldlab

Rocket Fuel Secures $50 Million in Funding to Fuel Global Growth Rocket Fuel, a leading provider of artificial intelligence advertising…

13 years ago

The Click Isn't Dead: Why We Should Embrace CTR 2.0 As The Next Great Online Campaign KPI

Petteri Vainikka, Founding Partner & VP Marketing, Enreach. In the third part of his three-part series for ExchnageWire Vainikka explains…

13 years ago

Enter The Brand Trading Desk (BTD): Why Brands Will Build Ad Businesses Leveraging Their Own Intent Data

In a recent post we explored how Amazon could (and most probably will) launch a new ad solution that would…

13 years ago