CPA is not a performance-based marketing metric. On the face of it, this may seem like an odd thing to…
The notion of universal frequency capping in RTB has long been touted as a major USP. You could argue that…
Why is Xaxis rolling out its solution in the Chinese market? We have been planning our China launch for quite…
James Robertson, Founder & Senior VP Market Development at Effective Measure International. Here he gives some insight into adoption of…
ExchangeWire is proud of another stellar event with ATS Paris, featuring the best and brightest of the driving force in…
Over the last 12 months the attribution debate within digital marketing has slowly moved from whether or not advertisers should…
ATS London Big Data sponsor IBM has just released an in-depth whitepaper addressing the issues surrounding Big Data. As everyone…
If you haven't heard the name spider.io before, it is likely you are not alone. Like many good European ad…
What's the state of play with Turn right now? What does a Cloud Marketing Platform mean? It’s an exciting time…