Brand safety should weigh heavily on every marketer's mind as should contextual advertising, so why are 'bad ads' still popping…
The IAB Europe has published a white paper laying down further guidelines on viewable ad impressions to stakeholders in the…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
'Big data', may be one of the key buzz phrases in contemporary ad tech and march circles, but its increasing…
Singtel is beefing up its advertising platform to glean better insights from its pay TV audience and offer marketers more…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
ExchangeWire Research's head of analysis Rebecca Muir draws up a definitive list of which companies will make waves in the…
China's Alibaba Group is evidently looking to beef up its advertising revenue, which already accounts for the bulk of its…
ExchangeWire rounds up some of the top stories in the European ad tech scene, and in this week’s edition: WPP…