Snug and comfortable with how things have always operated, the TV industry will soon face an inflection point where it…
Audience data is undeniably an important ingredient in any ad campaign, but some marketers are misusing such data to achieve…
Viewability. It's one of they key issues facing the online advertising industry, as brands - wary of getting scammed -…
Brands have never been keener to put programmatic on the media plan, but with this increased demand comes scrutiny, propelling…
What does a 'like' or retweet mean for your brand? Nothing much these days, it seems, as they come a…
With a third of marketers planning to increase investment in DMPs in 2015, Zuzanna Gierlinska, director, strategic agencies & accounts,…
The ad tech industry has become increasingly fragmented and has lost its focus of consumers over its failure to execute…
Maja Martin, DMG, director of marketing, discusses what Facebook’s influencers’ patent means for marketers. I suspect we all have a…
This may shock you, but I actually came across a useful piece of content the other day on LinkedIn. You'll…