Ahead of AppNexus' series of events to be held in London later this week, Brian O'Kelley, AppNexus, CEO, speaks with…
TubeMogul's recent quarterly report was one of the first to chronicle the growth of the programmatic advertising market at length…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Opinions in the industry may differ on whether first-party data is more reliable than third-party data. For Eyeota CEO Kevin…
The industry is largely agreed upon the weaknesses of last-click attribution, yet it remains in common use. Below, Rafael Garcia-Navarro,…
In this weekly segment, ExchangeWire sums up the key industry updates in ad tech from around the region – and…
Third-party data can be months outdated and irrelevant to the actual target audience, but brands in the Asia-Pacific still turn…
OpenX has overtaken Google as the most trusted inventory source, according to figures released this week, as the latter of…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
Improving the accuracy of location data not only provides for better campaigns, it can also offer richer insights into buyer…