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Analytics Archives - Page 27 of 44 - ExchangeWire.com

Analytics

APAC Brands Struggling to Measure Mobile ROI

While keen to tap mobile devices to reach their audience, marketers in Asia-Pacific are still struggling to accurately measure the…

10 years ago

Indonesia’s Adskom Raises Series A for Regional Expansion; Mangham Gaxiola Launches McGarryBowen in Singapore

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

Lack of Large-Scale Quality Inventory Holding Back APAC Campaigns

There is a dearth of large volumes of quality inventory in Southeast Asia and India, and this is preventing programmatic…

10 years ago

Cultural Differences Must Be Considered in Data Collection

Never present a clock as a gift to someone in China, and don't leave tips for service staff in Japan.…

10 years ago

Treat Campaigns as One, Despite Mobile Differences

Campaigns comprising display and mobile ads should be developed together so retargeting can be carried out seamlessly; but differences in…

10 years ago