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Analytics Archives - Page 25 of 44 - ExchangeWire.com

Analytics

comScore Launches Mobile Audience Metrics in Indonesia; Dentsu Aegis Buys Out India’s Fountainhead

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

TubeMogul Rolls Out Integrated Digital Ad Ratings in SEA; StarHub Launches TV Audience Metrics

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

China Ad Spend Slows, But Still Growing Faster Than Global; WPP’s Wunderman & Bienalto Merge in Australia

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

APAC Marketers Turn to Mobile Data to Understand Audience

With consumers generating more data than ever before, particularly through mobile devices, more marketers in Asia-Pacific are tapping big data…

10 years ago

Navegg Debuts in Europe; Instagram Sells Inventory in Brazil

This week’s RoundUp brings the following stories: Brazilian DMP Navegg starts European operations in Portugal, Spain, and Italy; Instagram finishes…

10 years ago

Complex Programmatic Setup Blurs Marketers’ View of Bids

Setting up a programmatic buying strategy is proving to be complex and often involves multiple parties, making it tough for…

10 years ago

Now and Next: Artificial Intelligence

Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide…

10 years ago