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Analytics Archives - Page 24 of 44 - ExchangeWire.com

Analytics

Xaxis Launches Political Ad Platform in APAC; TubeMogul Unveils AU Programmatic TV Landscape

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Opera Software Woos China Buyout With Mobile Ad Biz; Philippine Publisher Inks Outbrain Partnership

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Isobar China Partners With UnionPay to Co-develop DMP & DSP; GroupM Galvanises AU Publishers to Improve Viewability

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

APAC Ad Tech Too Focused on Last Click

Ad tech vendors in the Asia-Pacific region are way too obsessed with the last click and are ignoring more meaningful…

10 years ago

APAC Search Ad Spend Up 13%; India & China Fastest Growing Ad Markets

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

Strong Ad Spend Growth in 3 Asian Markets; APAC Expenditure on Audience Data Drops in Q3

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

Asia Brands Must Ready Programmatic Journey

Still lagging in their adoption of programmatic, brands in Asia-Pacific continue to face myriad challenges cutting through the technology maze…

10 years ago

China’s Youku Tudou Goes Exclusive With RocketJump; Unruly Helps Japan Brands Suss Out Video Ads

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

Vietnam Mobile Market a Growing Opportunity for Brands; China Video Site Offers Native Ads

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

Metrics Will Boost APAC Mobile Ad Takeup, But Key Challenges Remain

The emergence of metrics for mobile ad campaigns provides a much-needed boost for advertisers in the region, especially since more…

10 years ago
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