On 15 March, Google announced their Analytics 360 Suite, referring to it as "an enterprise-class solution for a multi-screen world". The…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google Analytics…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
No ad tech vendor should stop advertisers from exercising their right to know how their money is being spent; and…
Innovative tracking technologies are reducing the reliance of marketers on investment in traditional qualitative and quantitative research in the form…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Digital ad fraud continues to be a global problem, with brands increasingly concerned about bot clicks and the accuracy of…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
The Internet of Things (IoT) is increasingly championed as an important enabler to improving customer experience and providing higher level…