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Analytics Archives - Page 20 of 44 - ExchangeWire.com

Analytics

News Corp Funding for AppNexus; AppLovin Sold to Chinese Investors

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus gets funded…

9 years ago

MasterCard: Asian Consumers Want Brands to Give Back; Dentsu in Damage Control Amid Overcharging Scandal

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

India Publisher Lauds In-House Ad Stack to Plug Programmatic Holes

Times Internet believe the most effective way to resolve inefficiencies in programmatic, and resolve discrepancies across the advertising ecosystem, is…

9 years ago

5 Tips APAC Marketers Should Consider in Data-Driven Targeting

Not all consumers are made the same; and this is certainly true, even within markets in the Asia-Pacific region, making…

10 years ago

Beeswax Receive Series A Funding; Adform Make DMP Standalone

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$11m (£8.2m)…

10 years ago

EU Wants Google/Facebook to Pay Publishers; Ligatus Buys LiquidM

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publishers strengthened…

10 years ago

As Online Shopping Peaks, What’s the Future of CRM?

It’s not a wholly new notion that customers today expect to be understood as individuals, rather than groups or segments.…

10 years ago

Five Common Pitfalls APAC Brands Make in Programmatic

While programmatic adoption in Asia-Pacific has yet to reach the same level of maturity as other regions, this gap has…

10 years ago

How Biometrics in Fintech Can Bring a Different Angle to Using Biometrics in Advertising

In a slight removal from ExchangeWire’s habitual coverage of ad tech and martech, we take a brief visit into the…

10 years ago

IAB SG Want Marketers to Look Past Cost-Per-Click; Dentsu Reports 11.5% APAC Profit Growth

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago