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Analytics Archives - Page 20 of 44 - ExchangeWire.com

Analytics

News Corp Funding for AppNexus; AppLovin Sold to Chinese Investors

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus gets funded…

9 years ago

MasterCard: Asian Consumers Want Brands to Give Back; Dentsu in Damage Control Amid Overcharging Scandal

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

India Publisher Lauds In-House Ad Stack to Plug Programmatic Holes

Times Internet believe the most effective way to resolve inefficiencies in programmatic, and resolve discrepancies across the advertising ecosystem, is…

9 years ago

5 Tips APAC Marketers Should Consider in Data-Driven Targeting

Not all consumers are made the same; and this is certainly true, even within markets in the Asia-Pacific region, making…

9 years ago

Beeswax Receive Series A Funding; Adform Make DMP Standalone

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$11m (£8.2m)…

9 years ago

EU Wants Google/Facebook to Pay Publishers; Ligatus Buys LiquidM

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publishers strengthened…

9 years ago

As Online Shopping Peaks, What’s the Future of CRM?

It’s not a wholly new notion that customers today expect to be understood as individuals, rather than groups or segments.…

9 years ago

Five Common Pitfalls APAC Brands Make in Programmatic

While programmatic adoption in Asia-Pacific has yet to reach the same level of maturity as other regions, this gap has…

9 years ago

How Biometrics in Fintech Can Bring a Different Angle to Using Biometrics in Advertising

In a slight removal from ExchangeWire’s habitual coverage of ad tech and martech, we take a brief visit into the…

9 years ago

IAB SG Want Marketers to Look Past Cost-Per-Click; Dentsu Reports 11.5% APAC Profit Growth

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago