ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Refined Labs gehört…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AT&T acquire…
Users' behaviour and gameplay must be considered so that ads do not get pushed to the wrong group of gamers,…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
The industry agrees that relevance is the jewel in the crown of effective advertising, with first-party data an important alloy…
Audio may not be a new media; but brands need to start thinking about how they can better use the…
The technological battle for supremacy in the world of programmatic advertising shows no sign of abating. In fact, ever since…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Acquisition news with…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
There is much confusion muddling China's ad tech market and shaking marketers' confidence in programmatic, which can only be resolved…