A band of publishers in Thailand have banded to form a new co-op with the aim to plug the lack…
Data may be touted as the new oil, but marketers in Asia-Pacific have yet to even take the first step…
Cross-device tracking and attribution has been a problem for marketers ever since smartphone and tablet use became mainstream. The conundrum…
Compared to other regions, marketers in Asia-Pacific need to deal with more complexity in order to communicate with their audience…
Marketers in Asia-Pacific are finding it tough to place complete trust in programmatic due to the lack of data, which…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook updates…
Programmatic advertising is still not used to its full potential. In this piece, Chris Le May (pictured below), SVP and MD Europe…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Outbrain schließt weitere…