Marketers in Asia-Pacific lack confidence in programmatic because too many different metrics are being thrown around and they are sceptical…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
The advertising world today is still running on old models that need to evolve with technological advancements, so marketers finally…
The roles of chief marketing officers (CMOs), as well as media agencies, have become more complex amid an evolving digital…
It can sometimes be tricky to manoeuvre the realm of programmatic video, especially for publishers in Asia-Pacific that may be…
Asia-Pacific comprise many different countries and markets, resulting in multiple data inputs and a fragmented publisher community. This has made…
With brands in Asia-Pacific still getting accustomed to the digital era, the lack of understanding is pushing them towards low-hanging…
With consumers in India losing patience and turning to ad-blocking tools, the ad tech community will need to look for…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
Brands need to bring their focus back to the basics in 2017 and invest more effort in creating mobile ads…