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Analytics Archives - Page 16 of 44 - ExchangeWire.com

Analytics

IAB AU Releases Ad Effectiveness Glossary; Whitepaper Looks at China’s Programmatic Video Market

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

Ad-block Use Bottoming Out in AU; Dentsu Taps Tencent Data to Aid Marketers

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

APAC Leads Global Ad Spend Growth; Digital to Consume Largest Share of APAC Ad Budget

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

Indian Marketers Can Solve Content Challenge with Machine Learning

Marketers in India struggling to produce content that appeals to consumers should look at data analytics and machine learning for…

8 years ago

AU Online Ad Spend Up 7.2%; Singapore Tourism Tap Tencent Ad Platforms

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

APAC Marketers Shouldn’t Regard Data As a Panacea

While data can drive campaign goals, marketers sometimes just need to rely on good intuition and judgement, tapping analytics instead…

8 years ago

Zenith Unveil Global Rebrand Strategy; TPG Revise Offer in Fairfax Takeover Bid

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

APAC Marketers Need AI & Data to Handle Complex Customer Journey

Consumers in Asia are more willing to spend time researching products to find the right brand that works for them,…

8 years ago

APAC Brands Need More Than Data in Data-Driven Marketing

It may seem paradoxical, but data alone is not sufficient for Asia-Pacific marketers to ensure their data-driven campaigns will be…

8 years ago

APAC Firms Rank Brand Damage a Top Risk; China & Japan to Fuel Luxury Ad Spend

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago
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