In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Marketers keen to target travellers in Asia-Pacific need to ensure their data is recent and appropriate, or end up completely…
Data-driven marketing and machine learning often are touted as helping advertisers reach audiences more accurately; but human judgement still is…
Most brands in Asia-Pacific recognise the importance of user experience, with some turning to data and artificial intelligence to improve…
App publishers in Asia-Pacific increasingly are tapping in-app ads as a monetisation model over in-app purchases and freemium, but there…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Left to run autonomously, marketing platforms powered by artificial intelligence (AI) can avoid mistakes humans make. Rather than fear it,…
As consumers visit different shops and compare offers across various platforms before making their purchase decisions, marketers will need to…
Amid increasing calls for transparency and changes in business models, there remains stoic confidence that media agencies still have a…