Localisation is key to AdAsia Holdings' growth in Asia, but the ad-tech vendor says this requires training its artificial intelligence…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Marketers have been so focused on optimising customer experience across digital channels that they have neglected the need to be…
Following its Tokyo launch early this year, Remerge is now looking to expand further into Asia with promises to offer…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Ranked the world's third-largest non-game app developer, Cheetah Mobile faces significant challenges in meeting the different needs of a diverse…
Localisation and working alongside walled gardens may be key to survival in China's tough ad-tech landscape. Although, this does not…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
While they may not always capture user attention completely, mobile and in-app ads still offer better audience engagement and targeting.…
Ad fraud and brand safety issues associated with programmatic do exist, so ad-tech vendors need to step up and help…