In a war, for every yard of ground gained by one side, a yard is lost by the other. Yesterday,…
Targeting in the age of programmatic is not about demographics anymore. It is about the consumer's passions, interests, and habits.…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Some believe it is hogwash, while others say it is necessary for their company's survival, but one thing is certain…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
With media buyers seeking out more efficient paths to supply and demanding greater transparency in fees and auctions, it is…
In a market democratised by programmatic, brands in Asia-Pacific must be able to stand above the crowd and not have…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Reports of the demise of email marketing have been greatly exaggerated. That is what Dynamic Yield would like to convey…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…