Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/co-authors-plus/php/integrations/amp.php on line 10

Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/amp-custom-post-type/custom-amp-editor.php on line 13

Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/amp-custom-post-type/custom-amp-editor.php on line 14
Analytics Archives - Page 10 of 44 - ExchangeWire.com

Analytics

How Do You Progress from Analytics to Action? Q&A with Katherine Munford, Data2Decisions

ExchangeWire speaks with Katherine Munford (pictured below), MD, Data2Decisions about marketers' ongoing quest for transparency and the challenges of accurately measuring…

7 years ago

European Commission Writes ‘Code of Practice’ to Combat Fake News; AT&T Launches New Advertising Company Xandr

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the EMEA region – and…

7 years ago

APAC Publishers Should Tap Advanced Analytics to Get Due Returns

Publishers that assumed they closed on a great sale might find out otherwise if they had used advanced analytics to…

7 years ago

Targeting 3.0: Could Cambridge Analytica Scandal Lead to More Balanced Age of Media Planning?

Sharing an office building with Cambridge Analytica, the Radiocentre team rapidly came to understand what it feels like to be…

7 years ago

Mobile Soars in Eastern Europe; AppNexus Acquired by AT&T

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Eastern Europe…

7 years ago

APAC Ad Sales Will Climb 7% to Hit £124.38bn; AU Consumers Most Trust ABC, But Distrust Social Media

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

ATS SG 2018 Talks up Role of Data in Customer Engagement & Transparency

The need for data – specifically, quality data – remains a key theme amongst Asian marketers and the region's ad-tech…

7 years ago

APAC Biggest Contributor of Ad-Spend Growth; AU Consumers ‘Creeped Out’ by Personalised Content

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

Almost Half of ANZ Marketers See Traditional Paid Ads as Overrated; China to See Biggest Ad Spend Boost from World Cup

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

Recruitment Site Taps Traditional Ads to Better Connect with APAC Jobseekers

Digital may be the rage, but job search engine Indeed still depends heavily on traditional platforms to build awareness and…

7 years ago