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• Instacart Set for IPO, ChatGPT for Business is Here

  3 years ago News

  

  In today's ExchangeWire news digest, we look at Instacart's filing for an IPO in New York, the launch of ChatGPT Enterprise, and the growth of streaming services. Instacart set for IPO Delivery company Instacart has reportedly filed  paperwork to go public on Friday. [...]

• Harnessing the Power of Mobile Ad Networks

  3 years ago News

  

  Accounting for 14% year-on-year growth in 2022 to a total of $336bn (~£263bn), mobile ad networks have gone from strength to strength. A critical, and growing, part of the ad tech ecosystem, we explore the role of mobile advertising and [...]

• Are AI-Powered Junk Sites a Problem for Ad Networks?

  3 years ago News

  

  As artificial intelligence has grown in prevalence, so too has a long-running problem for the ad industry: junk websites. Although junk on the internet is not a new issue – the term “clickbait”, for example, has been in use since [...]

• Microsoft and Aptos Partner; Gaming Revenue Growth Slows in APAC

  3 years ago News

  

  In today's ExchangeWire news digest: Microsoft and Aptos Labs join forces to bring AI and blockchain technology together; research finds that gaming revenue was lower in APAC than in the rest of the world; and Google's attempt to stem a [...]

• South Korea Tapped for Major E-Commerce Growth; Alphabet Slashes Robinhood Stake

  3 years ago News

  

  In today's ExchangeWire news digest: the South Korean market is tapped for substantial e-commerce growth; Google-parent Alphabet dramatically reduces its stake in Robinhood Markets; and Disney is reportedly developing a new task force centred around AI. E-commerce to exceed USD$160bn in [...]

• ShowHeroes Group & Vidds Join Forces to Integrate Advanced AI in Video Production

  3 years ago News

  

  ShowHeroes Group, a global leader in digital video, content, tech, and advertising solutions, is delighted to announce a strategic partnership with Vidds, an AI-powered video editing platform. This collaboration marks a significant milestone for both companies as they embrace the [...]

• Zefr & Meta Expand AI-Powered Brand Suitability Measurement to the Instagram Feed

  3 years ago News

  

  Zefr’s third-party brand suitability verification solution for Instagram Feed is now available. This AI-powered measurement solution provides marketers with even more transparency in their Meta campaigns, measuring GARM brand safety and suitability across both Instagram and Facebook Feed placements.  Additionally, the [...]

• Global OOH Forecast to Surpass $40bn; DoubleVerify Buys Scibids for $125m

  3 years ago News

  

  In today's ExchangeWire news digest: new research indicates global revenue for OOH could exceed USD$40bn (~£31bn) this year; DoubleVerify to takeover Scibids in a USD$125m (~£97.2m) deal; and retail media captures a growing share of ad spend. Global OOH revenue to [...]

• Yahoo Academy Class of 2023 Inspire in MOOD Tea Pitch Off

  3 years ago News

  

  An idea to use dad jokes to galvanise industry support for MOOD Tea won the much-anticipated pitch-off, to bring the record-breaking 2023 installment of industry talent-building programme Yahoo Academy to a close. The day-long programme held at Luna Park in Sydney [...]

• 1-Year High for Roku Shares; Shopify Enhances Use of Generative AI

  3 years ago News

  

  In today’s ExchangeWire news digest: Roku shares jump to a 1-year high following a positive quarterly forecast; Shopify expands its use of generative AI; and Xandr announces a ban on political ads. Roku stock surges by 30% Roku saw shares hit [...]

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