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• Taboola Introduces Abby, an Industry-First Generative AI Assistant

  1 year ago News

  

  Taboola, a global leader in powering recommendations for the open web, today (October 15th, 2024) announced the introduction of Abby, an industry-first Generative AI technology that advertisers can use to start and manage campaigns, even without being an expert in [...]

• PayPal Launches Ad Business; Meta Expands Ad Placement Controls and Brings AI Chatbot to UK; Privacy Certification for Ad Tech In The Works

  1 year ago News

  

  Today’s news: PayPal Launches Ad Business; Meta Expands Ad Placement Controls and Brings AI Chatbot to UK; Privacy Certification for Ad Tech In The Works PayPal has launched an ad business, PayPal Ads, which will allow advertisers to tap into their [...]

• ShowHeroes Group Acquires Vidds, Strengthening AI-Driven Video Creation Capabilities

  1 year ago News

  

  ShowHeroes Group, a global leader in digital video advertising and CTV solutions, today (October 8th, 2024) announces the acquisition of Vidds, an AI-powered video creation and editing platform, for an undisclosed sum.  Founded in 2020 by Ed Thomas and Andrew Walters, [...]

• LoopMe Launches AI-Powered Media Scoring Tool Brand Outcome Scores

  1 year ago News

  

  LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, announced the launch of Brand Outcome Scores (BOS), a first-of-its-kind AI-powered media scoring tool. This new solution provides advertisers with predictive scoring for their ad [...]

• Ads Arrive to Google’s AI Overviews; OpenAI Raises $6.6bn in Funding; Meta and Apple Reject EU’s AI Pact 

  1 year ago News

  

  Today’s news: Ads Arrive to Google’s AI Overviews; OpenAI Raises $6.6bn in Funding; Meta and Apple Reject EU’s AI Pact  Ads are finally arriving to Google’s AI Overviews, the tech giant announced in a blog post last week. The feature was [...]

• The Stack: Latest Legal Moves in Ad Tech; Microsoft Takes On Google with New AI Features 

  1 year ago News

  

  This week on The Stack: Latest Legal Moves in Ad Tech; Microsoft Takes On Google with New AI Features; Today’s MadTech Daily  Legal affairs are certainly active in ad tech at the moment. Epic Games threw antitrust accusations at both Google [...]

• Bing Introduces AI-Powered Overviews; Microsoft to Pay Publishers for Content used by Copilot Daily; Oasis Ditch Dynamic Pricing 

  1 year ago News

  

  Today’s news: Bing Introduces AI-Powered Overviews; Microsoft to Pay Publishers for Content used by Copilot Daily; Oasis Ditch Dynamic Pricing   Following in the footsteps of Google, Microsoft Bing has launched Bing Generative Search, its equivalent of Google’s AI Overviews. Following a [...]

• How Tech is Turbocharging Transformation in OOH

  1 year ago News

  

  From marketers giving life to memorable campaigns by harnessing CGI to how AI enhances targeting for outdoor media, we examine the ways evolving technologies have been transforming the OOH industry.  A world of endless possibilities  The past few years have shown us [...]

• Zefr Announces Brand Safety & Suitability Measurement Capability for its Misinformation Category on YouTube

  2 years ago News

  

  Zefr, a global leader in brand suitability targeting and measurement, has announced the expansion of its AI-Powered Brand Safety and Suitability Verification solution on YouTube to include reporting for Zefr's industry-aligned misinformation category.  Zefr's Brand Safety & Suitability Reporting on YouTube [...]

• DMEXCO 2024: Innovation, Applying AI and the Rise of Retail Media

  2 years ago News

  

  DMEXCO returned to the Koelnmesse last week, bringing together names from the ad tech industry for one of Europe’s best-known conferences. So what went down? As expected, AI was the dominant theme, moving beyond hype to practical applications. Discussions focused on [...]

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