In this op-ed, James Heimers, SVP of analytics at RAPP, discusses the investment in artificial intelligence, and what the industry…
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As we move towards 2025, the pace of innovation across the media and ad tech industries is accelerating. From artificial…
DoubleVerify (DV), the leading software platform for digital media measurement, data, and analytics, announced the launch of its Generative Artificial…
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A heartwarming campaign from floral delivery service Teleflora featuring a hospitalised boy and a magical snowman is the most emotionally…
News in brief: Brands Look to Change Agency Remuneration Models; OpenAI Considers Advertising; OpenAI Sued by Canadian Media Brands Look…