News in brief: ITV Investors Back M&A Talks; Netflix set to Enter Race for Live F1 Rights; OpenAI Makes Super…
News in brief: Google Drops Vow Against Using AI for Harm and Prepares for More AI Search Updates; Snap’s Active…
The NFL “Somebody | It Takes All of Us” is the early pacesetter in the 2025 Super Bowl ad battle…
This week on The Stack: Tables Turn for OpenAI; Sky News to Produce More Paid Content; Today’s MadTech Daily The…
News in brief: UK Ad Spend Rose 10% in Q3 2024; Tables Turn as OpenAI Accuses DeepSeek of Property Theft;…
Artificial intelligence (AI) is having a transformative impact on industries like ad tech, but can the current rate of advancement…
News in brief: Trump Signs TikTok Delay and Repeals Executive Order on AI Safety; Social Platforms Sign EU Code of…
News in brief: Eight in Ten Ad Buyers Exploring Gen AI; BBC Under Fire over ‘Aggressive’ Promotion Tactics; Bluesky and…
Marketers will be able to measure and optimise the effectiveness of their creative at scale using marketing mix modelling (MMM)…
Zeno Media, a leading provider of digital streaming services for audio content, announced a strategic partnership with NumberEight, the cutting-edge…