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AI Archives - Page 4 of 55 - ExchangeWire.com

AI

Taboola Reaches 10 Years in Serving Advertising on Microsoft Properties

Taboola, a global leader in delivering performance at scale for advertisers, today (March 18th, 2025) announced it has reached a…

4 months ago

MadTech Sketch: The Rise of the Super Signal Aggregator

Ciaran O'Kane turns his trusty pen to Scope3's new agentic advertising platform, and why it's all about signal and scaled…

4 months ago

Digest: French Publishers File Lawsuit Against Meta; Watchdog Concludes UK Mobile Browser Market is Failing

Today’s digest looks at a new lawsuit against Meta brought forward by French publishers, the Competition Markets Authority’s latest conclusions…

4 months ago

MGID’s New AI tool, CTR Guard, Improves Viewable CTR by an Average of 29%

MGID, the global advertising platform, today (March 12th, 2025) announces the launch of CTR Guard, an innovative AI-powered tool designed…

4 months ago

Audio Ad Tech: AI and Personalisation are Making Waves

Screens dominate the advertising landscape, but consumers are listening as well as watching. Harry Menear sounds out how the latest…

4 months ago

The Stack: Ad Tech Acquisitions, Targeting Trouble and Publishers vs AI

We recap this week’s biggest news across the media, marketing, and ad tech industries. Plus, more news in today's MadTech Daily…

4 months ago

Digest: Latest Ad Tech Acquisitions; Publishers Losing Against AI Search Engines?

Today’s digest covers the latest acquisitions in the ad tech industry, new data exposing the severity of publishers’ struggle against…

4 months ago

“AI-Driven SPO is Reshaping Programmatic Efficiency”: Interview with Amir Sharer, CEO of BRAVE

We sat down with Amir Sharer, CEO, BRAVE to discuss the evolving role of AI-driven supply-path optimisation (SPO) in programmatic…

5 months ago

Displayce Becomes the First Advertising Platform to Use Generative AI to Create Personalised DOOH Strategies

Displayce, the European leader in programmatic digital out-of-home (DOOH) advertising, marks a new milestone by becoming the first specialised platform…

5 months ago

The Stack: Streaming TV On a Roll?

This week on The Stack: TV developments; today's MadTech Daily A busy week in TV this week, 100 years (plus…

5 months ago