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AI Archives - Page 4 of 55 - ExchangeWire.com

AI

Digest: Disney+ joins Barb Advanced Campaign Hub

Today's digest looks at Disney+'s decision to join Barb, Alden newspapers in their stance against OpenAI, and Google's proposals to…

9 months ago

Taboola Reaches 10 Years in Serving Advertising on Microsoft Properties

Taboola, a global leader in delivering performance at scale for advertisers, today (March 18th, 2025) announced it has reached a…

9 months ago

MadTech Sketch: The Rise of the Super Signal Aggregator

Ciaran O'Kane turns his trusty pen to Scope3's new agentic advertising platform, and why it's all about signal and scaled…

9 months ago

Digest: French Publishers File Lawsuit Against Meta; Watchdog Concludes UK Mobile Browser Market is Failing

Today’s digest looks at a new lawsuit against Meta brought forward by French publishers, the Competition Markets Authority’s latest conclusions…

9 months ago

MGID’s New AI tool, CTR Guard, Improves Viewable CTR by an Average of 29%

MGID, the global advertising platform, today (March 12th, 2025) announces the launch of CTR Guard, an innovative AI-powered tool designed…

9 months ago

Audio Ad Tech: AI and Personalisation are Making Waves

Screens dominate the advertising landscape, but consumers are listening as well as watching. Harry Menear sounds out how the latest…

9 months ago

The Stack: Ad Tech Acquisitions, Targeting Trouble and Publishers vs AI

We recap this week’s biggest news across the media, marketing, and ad tech industries. Plus, more news in today's MadTech Daily…

9 months ago

Digest: Latest Ad Tech Acquisitions; Publishers Losing Against AI Search Engines?

Today’s digest covers the latest acquisitions in the ad tech industry, new data exposing the severity of publishers’ struggle against…

9 months ago

“AI-Driven SPO is Reshaping Programmatic Efficiency”: Interview with Amir Sharer, CEO of BRAVE

We sat down with Amir Sharer, CEO, BRAVE to discuss the evolving role of AI-driven supply-path optimisation (SPO) in programmatic…

10 months ago

Displayce Becomes the First Advertising Platform to Use Generative AI to Create Personalised DOOH Strategies

Displayce, the European leader in programmatic digital out-of-home (DOOH) advertising, marks a new milestone by becoming the first specialised platform…

10 months ago