On today’s ExchangeWire digest: 63% of Publishers Concerned about Decline in Referral Traffic from Social; TikTok Introduces Ad Performance Updates;…
On today’s ExchangeWire digest: ASA Censures Eurostar for Misleading Ad; Record Year for UK Broadband; California Introduces New AI Regulations… …
On today’s ExchangeWire digest: Instagram Reels Outperform TikTok for Brand-Owned Video Content; UK Supreme Court Confirms AI Can’t be Named…
On today’s ExchangeWire digest: AudienceProject & Microsoft strike ad measurement deal; Boots to launch AI personal shopper; YouTube delays co-viewing…
In the latest in our Predictions series, we take a look at what the major innovations of the next twelve…
In the first of our Predictions series, we take a look at contextual advertising. Projected to experience a 13.8% growth…
John McNerney, managing director AUSEA at Yahoo, shares his predictions for the APAC region in the coming year. He expands…
Yahoo Advertising launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over…
This week: TV industry’s worst advertising downturn in 15 years; Backlash over fake AI writers & speakers; ASA releases guidance…
In today’s ExchangeWire digest: Channel 4 considers tapping into emergency credit facility; Backlash over fake AI writers & speakers; Amazon…