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AI Archives - ExchangeWire.com

AI

Beyond Context: How AI-powered Intention Models are Reshaping Digital Advertising

Fabio José Arnau Gallardo, VP of Performance at Seedtag, looks at how AI-powered intention models are reshaping advertising, exploring their…

1 week ago

The Stack: Chatbots, Commerce, and Competition

This week, AI and e-commerce collided in fresh and fascinating ways. In today’s MadTech Daily, we discuss Mark Zuckerberg’s plans…

2 weeks ago

Digest: Meta Launches new AI App; Snap Suspends Forecast Amid Economic Uncertainty

In today’s Digest, we discuss Meta’s new AI app, Snap suspending its forecast amid economic uncertainty, and WPP’s latest revenue…

2 weeks ago

Digest: ChatGPT Adds Shopping Features; E-Commerce Platforms Feel the Pressure as Tariffs Reshape US Trade Landscape

In today’s Digest, we cover ChatGPT’s expansion with new shopping features and a partnership, IAB’s digital video projection, and how e-commerce…

2 weeks ago

Digest: Yahoo Eyes Chrome Acquisition; ChatGPT to Feature Washington Post Content in New Media Partnership

In today’s Digest, we explore Yahoo’s interest in acquiring Google Chrome, ChatGPT’s new content partnership with The Washington Post to…

2 weeks ago

Nexxen Advances AI Capabilities, Launches ‘nexAI’

Nexxen, a global, unified advertising technology platform with deep expertise in data and advanced TV, today (April 24th, 2025) announced…

3 weeks ago

AI in Ad Tech: Revolution, or Just Programmatic Rebranded?

In her latest feature, ExchangeWire columnist Shirley Marschall looks at the similarities between the rise of AI and the heralding…

3 weeks ago

LightBoxTV Partners on AI R&D Initiative to Advance TV Advertising

LightBoxTV is leading an ambitious initiative in AI-driven TV advertising through a strategic partnership with AI consultancy Xenet. The joint…

3 weeks ago

The Stack: Tariff Exemptions and AI Shifts

This week has brought major developments in trade tensions and the AI landscape. In today’s MadTech Daily, we also cover…

4 weeks ago

Zefr Expands Brand Suitability Protection on TikTok with AI-Powered Exclusion Lists

Zefr, the global leader in brand suitability technology for social platforms, in partnership with TikTok announced today (April 14th, 2025)…

1 month ago