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• Skillz to Acquire Aarki; Etsy Purchases Depop for USD$1.62bn

  5 years ago News

  

  In today's ExchangeWire daily news digest: Skillz to acquire Aarki; Etsy purchases Depop for USD$1.625bn (£1.148bn); and Accenture Interactive expands to SEA via Entropia acquisition. Skillz to acquire Aarki Mobile gaming and esports platform Skillz has announced that it has entered into [...]

• Data and Analytics: Moving from a One-Size-Fits-All Approach to Customisation and Collaboration

  5 years ago News

  

  In this exclusive article, Aarti Bharadwaj, vice president, analytics, APAC at Essence, and judge of The Wires Global 2021, explains the value of brand analysts, and sets out what brands can do to optimise their data and analytics. Data and analytics [...]

• Digital Commerce Spend to Breach $11.6tn; Essence Launch Essence Impact

  5 years ago News

  

  In today's ExchangeWire news digest: a report from Juniper Research finds that digital commerce spend will exceed USD $11.6tn in 2021; Essence launch Essence Impact to help non-profits use digital advertising to support their work; and Havas Media Group set [...]

• Time To Reframe The Industry: The Service Layer

  5 years ago News

  

  What do you do when the entire structure that acted as the foundation of a multi-billion dollar industry collapses in on itself? It’s not an easy question to answer. And an even more difficult problem to solve. But that’s where [...]

• Payment Solution Providers Losing Out on Millions in New Business Without Strong Digital Marketing Strategy

  5 years ago News

  

  Tug, a leading digital performance marketing agency, has announced new research which reveals that over half (54%) of UK businesses are planning to change their payments solution in the next six months. Yet many decision makers are unsure of – [...]

• Are Brand Partnerships the Answer to an Increasingly "Ad-less" World?

  5 years ago News

  

  In this article written exclusively for ExchangeWire, Lawrence Dodds, Client Director at UM London, discusses why agencies should be embracing strategic brand partnerships to complement media campaigns and ensure consumer attention in an increasingly digitised advertising environment. Digital acceleration has ensured [...]

• BVOD, Data & the Role of Agencies: Q&A with Jonathan Harrison, the7stars

  5 years ago News

  

  Following their recent partnership with TSB and Channel4, the7stars' Digital Strategy and Innovation Lead Jonathan Harrison spoke to ExchangeWire on unrealised opportunities in CTV and BVOD advertising, and the role agencies are set to play in the privacy-first era. What is [...]

• Impact Acquires Affluent to Power Agency Managed Partnership Programmes at Scale

  5 years ago News

  

  Impact, the global leader in partnership automation, today announced the acquisition of Affluent, the leading analytics and automation platform designed to help agencies manage partnership programmes for brands at scale. This acquisition, the second for Impact in 2021, furthers Impact’s [...]

• HuffPost Sees National News Operations Closed; WPP Expect Growth After 2020 Loss

  5 years ago News

  

  In today's ExchangeWire news digest: BuzzFeed announce they will close HuffPost's national news operations; WPP remain confident that 2021 will be a year of growth after a bruising 2020; and AMC Networks report 157% y-o-y growth in paying subscribers, putting [...]

• Adnami Partners with Omnicom Media Group in Sweden to Help Deliver High-Impact Advertising Programmatically

  5 years ago News

  

  Adnami, which specialises in programmatic, high-impact advertising solutions, has announced a partnership with Omnicom Media Group in Sweden, with the leading global media network opting to work with the Danish tech company in order to optimise the delivery of high [...]

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