How agencies are morphing into ad networks - and why networks will pitch directly to DR advertisers Tom Hespos, President…
The recent ContextWeb event on demand-side platforms attracted over four hundred media buyers and exchange traders. The panel included Vivaki’s…
There has been a flurry of excitement from the luminaries of the exchange world about the advent of real-time bidding.…
Adfonic launched a self-service mobile ad marketplace this week. The platform allows advertisers to build, execute, monitor and control campaigns.…
Microsoft dominates the news as it seeks a buyer for Razorfish. The company is being valued at seven hundred million,…
Some UK agencies are now setting up specialist ad trading divisions to leverage the buying potential of the growing exchange…