Rubicon Buys Others Online Yield optimisation specialists, Rubicon, looked to beef up its targeting capabilities this week by announcing it…
According to All Things Digital, Michael Rubenstein, has left Google to join AppNexus. AppNexus, run by Brian O’Kelly and Mike…
Being able to target a user with the right ad at the right time is becoming a requisite for display…
Identifying users across a multitude of ad exchanges has become critical to the success of campaigns run by advertisers, agencies…
Data is fast becoming a valuable commodity in the new exchange trading environment. It is being traded by publishers, ad…
The exchange marketplace is creating the perfect eco-system for specialist traders. Technology and number crunching dominate the new automated media…