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Agency Archives - Page 94 of 98 - ExchangeWire.com

Agency

European And UK Demand Side Platforms Looking To Bring Order To The Buy-Side

There’s been a lot of coverage around Demand Side Platforms in 2009 and this year will be no exception. The…

16 years ago

Why The Emergence Of DSPs And Real-Time Bidding Will See More UK Agencies Trading Across Ad Exchanges In 2010

Paul Silver is Digital Direct Response Manager at MEC Manchester. 2009. What a year. I am sure many in this…

16 years ago

MediaEquals Launching New Trading Platform For Premium Publishers In UK

MediaEquals, an online trading platform for traditional media, is now looking to move into the display market early next year.…

16 years ago

Invite Media Hire Paul Turner As They Enter The European Market

Invite Media announced this morning that Paul Turner will head up their European operations in London. Invite Media launched their…

16 years ago

The Fractious Relatonship Between Publishers And Agency Demand Side Platforms

MediaWeek published a story yesterday about the growing influence of Demand Side Platforms - and the concern it seems to…

16 years ago

Google Buys Intelligent Display Firm Teracent; Rubicon Appoints Former Wunderloop Exec Bas Seelen

Google Buys Intelligent Display Firm Teracent Google continues its foray into traditional Yahoo advertising territory by beefing up its display…

16 years ago

Google's Kate Herbert Talks Ad Trading, RTB, Liquidity, And Brand Safety On The New DoubleClick Ad Exchange

The latest and improved version of the DoubleClick Ad Exchange has been drawing some of Europe’s leading premium publishers to…

16 years ago

Right Media Rebranding Itself As A Premium Ad Exchange

Yahoo’s Right Media is taking itself upmarket in order to capture some of the agency spend coming onto the exchange…

16 years ago

EU Puts The Boot Into Online Advertising, And Risks Future Revenues For European Publishers

The EU passed a new law yesterday that will affect the continent's online publishers, agencies, ad networks and advertisers. It…

16 years ago

European Publishers Sizing Up The Opportunity Of “Dark Pool” Trading

Publishers are still wary of the ad exchange model. The idea of selling their inventory at rock bottom CPM prices…

16 years ago
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