A group of German online publishers have revealed plans to launch a publisher exchange for their premium ad inventory. The…
Behavioural targeting is on the radar of EU’s regulators. The EU wants to take the online advertising to task over…
There’s been a lot of M&A action of late in the mobile display market. Google and Apple have made significant…
John Were is Operations Director at Global Digital Markets. He took some time last week to speak to ExchangeWire.com about…
Paul Silver (@thebigsilv) is Digital Direct Response Manager at MEC Manchester. Today’s data driven digital advertising no longer has the…
Pubmatic announced this week that it’s now offering ad network optimisation for premium mobile publishers. Some of the features will…
In a bizarre announcement to clients yesterday, Microsoft announced it was closing its ad exchange. The communication referred all existing…
Darren Herman, Founder & President at Varick Media Management, published a white paper last year outlining how many ad networks…
Cisco Allegedly Looking At A Future Acquisition Of Quantcast The industry blogs are buzzing about Cisco’s new investment in Quantcast.…