Emily Riley, Senior Analyst at Forrester Research, presented a headline-grabbing report on the evolving area of automated ad trading at…
The holding agencies are busily putting together exchange strategies, as they look to deliver better campaign performance for clients. Some…
Mobclix Offers Audience Profiles To Ad Network Partners Mobclix, the largest mobile ad exchange for the Iphone ad market, has…
Improve Digital Says Publishers Can Benefit From RTB As Pubmatic Release Whitepaper On RTB Pubmatic released its whitepaper on RTB…
Admeld hosted its first Partner Forum event in New York this week. The event had some great panellists and provided…
mexad, a pan-European exchnage-buying specialist, have just launched in the UK. Managing Director, Sacha Berlik, took time this week to…
Brand safety is a massive consideration for European advertisers when they weigh up whether to commit budget to display. After…
In an attempt to head off legislation by US law-makers, the advertising industry has agreed to introduce a new icon…