Direct response is impossible without some kind of targeting. Many of the big DR ad networks would find it very…
ExchangeWire was the first to cover the launch last year of Invite Media’s Bid Manager, a platform that allows buyers…
Why do European agencies and advertisers need hyper-local datasets to successfully target audiences, and can concerns around online privacy hinder…
» MediaMath rolled a new tool on its TerminalOne platform this week, which aims to give agencies and advertisers deeper…
Alenty is a Paris-based ad visibility specialist, offering advertisers and agencies the tools to monitor the visibility time of their…
TruConnect is a first-party ad server which enables advertisers to build one-to-one relationships with their desired audiences and customers web…
» We’ve had yet more European M&A agency action this week. It was announced yesterday that LBI and Bigmouthmedia are…
Anthony Rhind is co-chief executive officer at Havas Digital and, given his senior position at one of the biggest agency…