What is the MIG? And what is its role in WPP, currently the biggest display buyer in the European market?…
Paul Childs, Chief Operations Officer at Adfonic, gives his thoughts on the last 12 months in mobile advertising and asks…
I first talked about ad exchanges in a pitch in 2008. The DoubleClick ad exchange was either recently launched or…
A little while back ExchangeWire tweeted ‘will the growing demand for real-time inventory result in more publishers opening up greater…
Compared to traditional media, digital is certainly fast moving, overtaking everything other than TV in about fifteen years, which is…
Nowhere to Hide: The Transparent Online Ad Market in 2011 The noise was worse this year than last year. Too…
Can you give some overview on the services offered by goetzpartners? goetzpartners is a pan-European corporate advisory firm with about…
How do you respond to recent accusations in TechCrunch that Vivaki is receiving considerable kickbacks as part of its global…
I have been one of Google's biggest critics since I launched this blog back in the day, but I have…
So. Finally. The UK is getting RTB traction. We’re starting to realise the wonderful promise of audience over context -…