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Agency Archives - Page 84 of 98 - ExchangeWire.com

Agency

Martin Kelly Discusses The Infectious Media Model, The Service Layer And Moving Beyond Retargeting

Infectious Media has been actively trading on exchanges for over two years. In fact it was one of the first…

15 years ago

Nick Hugh Discusses Yahoo! Data Strategy, Market Consolidation And The Ad Net Optimisation Layer

The Yahoo DR business has been growing its market share across Europe over the last couple of years. It has…

15 years ago

Navigating The Dutch Display Eco-System

Having produced the display eco-system map for Europe, Improve Digital is now looking to do some localised versions. First up…

15 years ago

RTB Coming To AdScale In 2011 Says CEO Matthias Pantke

AdScale is the biggest display marketplace in the biggest display market in Europe. It therefore matters. A lot. And in…

15 years ago

Louisa Wong Says Aegis Will Take Strong Data Approach To Automated Buying

Louisa Wong has spent most of her career working on the supply-side, but recently crossed the rubicon to take up…

15 years ago

Normal Service Resumed As Specific Media Reiterates Commitment To Its Core Agency Business

It would see that normal service has been resumed. Specific Media remains committed to its core agency business. In an…

15 years ago

Evolving The Ad Net: BannerConnect Explains How It Is Innovating To Deliver For Both Publishers And Advertisers

I recently got slapped down for giving the "oxygen of publicity" to yet another meaningless acronym. And in fairness it…

15 years ago

Chris Stark Talks About Audience Data And The Lotame DMP Offering In Europe

How important is a DMP in managing and leveraging data for automated display buys? Is it a necessary piece of…

15 years ago

Alex Rahaman Talks About The Recent Investment In StrikeAd, Mobile RTB, And The Mobile Display Market

StrikeAd recently raised some new funding. Will you look to build out your platform, and move into other markets? AR:…

15 years ago

Tim Brown Discusses The Ad Network Model, Audience Targeting And The Tribal Fusion Offering

Despite all the innovation in display and talk of disintermediation, ad networks are still doing pretty nicely. They're still making…

15 years ago