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Agency Archives - Page 65 of 98 - ExchangeWire.com

Agency

Vicki Lyon, Managing Director SpotXchange Asia-Pacific, On Online Video – To Bid Or Not To Bid?

Vicki Lyon, Managing Director SpotXchange Asia-Pacific on why real-time bidding is a win-win for advertisers and publishers. It is not…

14 years ago

Has The Rapid Growth In Online Video Meant TV Has Lost Its Ability To Deliver Both Audience & Cost Effectiveness?

James Zipeure, Chief Operating Officer for VeNA (Video and Entertainment Network Asia) discusses how  online video is now worth $1.5B +…

14 years ago

The PostView: Is Cutting Supply Really The Answer To The Current Malaise In Display Advertising?

The PostView is a new column written by senior execs working in the European online advertising industry. There have been…

14 years ago

Moving On From Retargeting: Why Prospecting In Display Is Good For The Industry

Lee Puri is Co-Founder at Media iQ Digital. Here he discusses the centralisation of re-targeting and why prospecting in display…

14 years ago