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Agency Archives - Page 60 of 98 - ExchangeWire.com

Agency

Aggregating European Premium Supply: Publicitas Announces Premium "Sales Side Platform" Initiative

In an effort to aggregate premium supply across Europe, Publicitas launched a new pan-Euro sell-side initiative yesterday at its Digital…

13 years ago

The Facebook Exchange: Is This An Opportunity For Genuine Cross-Platform Optimisation, Or An Invitation For The Great Facebook Arb

Facebook’s recent announcement (and you have to use the word announcement lightly) about the launch of its “exchange” could be…

13 years ago

Why Taking Control Of Data Collection Can Ensure Your Business Complies With Evolving Privacy Requirements

The EU e-Privacy directive highlights the need for site owners to take control of how data is collected and handled…

13 years ago

Brands Becoming Buyers: Why Amazon Will Own The Entertainment Ad Vertical

Amazon (if you were to believe the ad tech grapevine) is busy building out a new ad business - one…

13 years ago

Adconion MD Matt Hunt Discusses The Evolving Ad Market In Australia

Matt Hunt is Managing Director, Australia at Adconion Media Group. Here he discusses the evolving Australian digital ad market, the…

13 years ago

European Data Consolidation: Alain Levy & Arnaud Caplier Discuss The Recent Acquisition Of Datvantage And How It Will Help To Bulk Out Weborama's Data Offering

Weborama announced yesterday that it was acquiring Datvantage, a data management solution, for an undisclosed figure. The acquisition might well…

13 years ago

ATS Stockholm, 24 May 2012 Wrap-Up

RTB and programmatic buying are quite nascent in the Nordics.  At last week’s ATS Stockholm there was much discussion about…

13 years ago