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Agency Archives - Page 57 of 98 - ExchangeWire.com

Agency

Is it Time For Ad Tech to Abandon its Low Margin Tech Business and Embrace the Media Opportunity?

There is a growing feeling in the industry that the ad tech space is about to hit choppy waters. Follow…

13 years ago

QUISMA CEO Ronald Paul Discusses Their Offering and Integration into GroupM

QUISMA, a GroupM company and a leading performance marketing specialist across Europe, launched in the UK earlier this year. It…

13 years ago

Video: ExchangeWire CEO Ciaran O'Kane Chats to Neal Mohan, VP of Display at Google at ATS London 2012

ExchangeWire CEO Ciaran O’Kane sat down with Neal Mohan, VP of Display at Google, during a fireside chat at ATS…

13 years ago

Is The Programmatic Upfront Really In The Interests Of Advertisers?

A recent article published by ExchangeWire took a look at defining the opportunities and challenges around ‘programmatic premium’. The article…

13 years ago

ATS Paris Wrap-Up

ExchangeWire is proud of another stellar event with ATS Paris, featuring the best and brightest of the driving force in…

13 years ago

'Trading places: Why Agencies Need to Look Further Than Their Own Desk', by Dominic Trigg, MD Europe, Rocket Fuel

Agency trading desks emerged to cope with the ever-increasing amounts of customer data and ad inventory presented by the advertising…

13 years ago

Videology Group Moving Beyond The PreRoll With The Acquisition Of Lucid Media

Did Videology just become another end-to-end stack? Amidst all the Advertising Week releases, events and industry noise, Videology announced that…

13 years ago

ATS Paris Agenda And Speakers Details Now Available For October 24 Event

ATS Paris is just weeks away, and we again look forward to assembling the ad trading community in Paris for…

13 years ago

Wayne Blodwell, Client Digital Partner at Universal McCann, 'Programmatic Buying – It needs to be split in two'

Wayne is a Client Digital Partner at UM International, working across all digital channels within the EMEA region for a…

13 years ago

ATS London Wrap-Up

SECTION I: PREMIUM & BRANDING IN THE PROGRAMMATIC ERA KEYNOTE 1: Our first keynote speaker of the day was Neal…

13 years ago