"The more things change, the more they stay the same". So said novelist and journalist Jean-Baptiste Alphonse Karr (albeit in…
Tinkoff Digital, the newly-launched digital ad solution provider, is announcing that it is a rolling out a DSP for the…
Ad tech is a funny business. Experts and onlookers alike have been hammering the concept of ad networks for the…
Programmatic advertising has brought a wealth of new innovation. It has completely re-invigorated the display market, enabled search marketers to…
Venture Capitalists and "tech" trade press types have been salivating over the potential of the Russian internet market for some…
The notion of universal frequency capping in RTB has long been touted as a major USP. You could argue that…
James Robertson, Founder & Senior VP Market Development at Effective Measure International. Here he gives some insight into adoption of…
This year's ATS Paris was ExchangeWire's biggest event yet in France. The data-driven ad market is growing fast, and is…
The agency model has been getting a kicking in the trade press (US mostly) of late. People who have never…
To date, behavioural retargeting companies have required marketers to play by their rules and operate within their restrictive templates (and…