There’s been lots of doom and gloom about how something like 7/8ths of us aren’t going to live to see…
ExchangeWire hosted a panel at ATS London 2011 discussing the death of the media plan. While it was hubris to…
Video advertising is radically transforming how and where brands connect with audiences. It’s a transformation driven by consumer behaviour. People…
Holding companies and their agencies do a lot of things very well (which explains the enormous number of awards they…
The arrival of Nielsen Online Campaign Ratings (OCR) and comScore’s Validated Campaign Essentials (VCE) will change the way advertisers and…
Data, and how to manage it, has become this year’s hottest topic. The concept of companies, or organisations, crunching data…
The Yahoo! acquisition of Tumblr has occupied the attention of every digital media blogger and wannabe trade journalist over the…
We are now one month away from the latest instalment of the ATS series - coming to Singapore on Wednesday…
The rumours of a publisher exchange in Australia is the worst kept secret in APAC right now. Four of the…