GroupM’s purchase of Germany-based Plista for a reputed €30m indicates an increased appetite for data-driven solutions among the industry’s big…
AppNexus’ deal with UIM (United Internet Media) will see the pair build a private marketplace letting advertisers bid on inventory…
There has been so much written recently about 'programmatic'. Everything is 'programmatic' these days. What does it all mean? Who…
According to an AdEx Benchmark 2012 study, published by IAB Europe, Russia ranks fourth in Europe in terms of its…
The digital advertising market is rapidly becoming more automated, more data-driven and interconnected — but what are publishers and agencies…
With all the Wall Street fantasy IPOs happening at the minute, it's often easy to forget the fundamentals of our…
With the frequent use of the DSP, SSP, DMP, ATD and many other acronyms (it’s not that we don’t have…
There is much to consider when planning to invest brand or agency dollars in a marketing attribution solution, not least…
At the end of July, ExchangeWire posted an article on the Vendor/Agency relationship. Having just crossed the Agency/Vendor divide (MediaCom…
Mobile continues to be a strong growth area for independent tech and trading companies - all of which will be…