This morning saw the opening of ATS London 2014 where increased transparency was universally identified as a key requirement if…
The WFA released an excellent programmatic guide this week. The report, written by Mikko Kotila (a notable programmatic trader and…
Ahead of next week’s ATS London keynote speaker and marketing technologist Scott Brinker shares his opinions on how marketing cloud…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Amazon's…
This year’s ATS London will focus on some of the emerging trends in the contemporary ad tech space, as well…
Bharad Ramesh, chief analyst at media advisory firm eMVC (and ex-VivaKi and GroupM Asia veteran), asks the question: ‘How many…
In the interests of helping to educate the mainstream marketing community, ExchangeWire has this year struck an agreement with trade…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space, including Facebook and Google's attempts to…
The ‘data crunchers’ and ‘creatives’ have historically been on polar opposite ends of the advertising industry spectrum, but as the…