Stephan Beringer, Vivaki, CEO has confirmed the company is sending 120 of its US traders to individual agencies within the…
ExchangeWire rounds up some of the biggest stories taking place over the last seven days, and in this week's edition:…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
Marketers in Asia do not have access to the necessary skills to deploy programmatic and still hold misconceived notion that…
Chris Bourke, Qriously, commercial director, EMEA, asks if 'opinion leaders' responsible for positively spreading information about programmatic advertising have delivered…
Three companies in the Asia-Pacific digital marketing space have merged to form a single entity that they say will offer…
ExchangeWire rounds-up some of the biggest stories in the European ad tech scene, and in this week's edition: Asda preps…
Singtel is beefing up its advertising platform to glean better insights from its pay TV audience and offer marketers more…
The rise of adtech has resulted in massive disruption of long-held dynamics within the advertising sector, not least because of…
The Echo Chamber is a regular column, penned by Ciaran O'Kane, on all things ad tech, mar tech and programmatic…