Happy to stick to the original media plans they have been using since day one, advertisers are unwilling to embrace…
Hybrid marketing and technology job roles at a senior level are on the up across many brands, as the business…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Safe Harbour…
Developments in technology are accelerating at a huge rate. To deliver efficient and effective advertising, brands need to keep up…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Can APAC firms dedicate resources to own and run their own DMPs? How much value will it bring to their…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
In this Latin American RoundUp we bring you three stories: another acquisition of a Brazilian company by a big media…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Evolved out of traditional ad networks, most DSPs in China currently operate on a 'markup model' that is proving harmful…