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Agency Archives - Page 30 of 98 - ExchangeWire.com

Agency

Rising Revenues for UK Publishers; CMOs Value Their Agencies

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

Programmatic Not Push-Button Automation, Humans Still Needed

It may be widely touted to bring about improved efficiencies with automation, but programmatic does not mean machines should completely…

9 years ago

Programmatic Growth in Europe in 2015; Ad Blocking Will Cause Loss of USD$32bn in 2019

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

China’s Programmatic Buying Small But Growing; Most Agree AU Digital Ad Trading Should Be More Transparent

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Who Takes Legal Liability?

Last week (18 May), UK law firm Kemp Little held their annual conference, 'The Fourth Industrial Revolution… or Evolution'. In…

9 years ago

How Programmatic Can Empower the Squeezed Middle

The squeezed middle: mid-sized agencies looking to retain a position of strength in a challenging environment. How are they standing…

9 years ago

Almost Half of APAC Marketers Buy Programmatically; Indian Consumers Annoyed by Mobile Ads

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Inherently Different APAC Markets Require Different Ad Approaches

Hong Kong leans towards ads on local content sites, and in the local language; while Singapore prefers content that is…

9 years ago

Comcast Acquires StickyADS; DoubleClick Launches Native Ads

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Comcast buys…

9 years ago