The roles of chief marketing officers (CMOs), as well as media agencies, have become more complex amid an evolving digital…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
On 21 February, Google announced on the Google Agency Blog that they are to build trust and increase transparency using…
Although last week’s front page ‘Brands fund terror’ headline was less than flattering for our industry, it is certainly not…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
On 9 February, 2016, The Times published an investigative article on the topic of brand safety, with the explosive headline, 'Big…
Oracle’s Marketing Cloud offering has evolved rapidly following a string of acquisitions over the last five years: Eloqua, 2012; Responsys,…
On 29 January, Marc Pritchard, global chief brand officer at Procter & Gamble, delivered a keynote at the US IAB Annual…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…