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Agency Archives - Page 20 of 98 - ExchangeWire.com

Agency

Singapore Publisher Ends Print & Goes All-digital; Australia’s Network Ten to Be Part of CBS

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

APAC Marketers Look to Machine Learning; Alibaba to Grab 11.3% of Global Mobile Ads

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

TV Ads Have Diminishing Influence in AU; China Video Ads Climb to £966m in 1Q2017

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

APAC Publishers Slow to Turn Up Video Content

Advertisers and agencies want more video content, but few publishers in Asia-Pacific are scaling up to meet the increased demand…

8 years ago

Clients Want More than Just a Transactional Approach to Media: Q&A with John Antoniades, Spark Foundry

Agency holding company Publicis Groupe has certainly seen some changes in 2017. From a reshuffling and rebranding of its global…

8 years ago

Adoption Vs Execution: How Media Agencies Are Making the Most of DMPs

Earlier this year, ExchangeWire conducted research, in association with Lotame, looking at the global adoption and use of DMPs within…

8 years ago

SEA Viewability Close to US Standards; Taptica Acquires Japan Mobile Ad Platform

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

Agency Role Remains Relevant in APAC; AU OOH Revenue Climbs 7% in 2Q2017

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

ATS SG 2017 Debates Threat of Consultancies & Working with Walled Data Access

Amid increasing calls for transparency and changes in business models, there remains stoic confidence that media agencies still have a…

8 years ago

IAB AU Releases Ad Effectiveness Glossary; Whitepaper Looks at China’s Programmatic Video Market

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago
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