What is a creative management platform and how could its increased implementation in marketer creative strategies force an evolution of…
With artificial intelligence (AI) and other technological developments creating more ways to engage consumers, brands in Asia-Pacific need to ensure…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Asia-Pacific businesses that assume they need not worry about the upcoming European Union's data privacy laws should think again, as…
Marketers have been so focused on optimising customer experience across digital channels that they have neglected the need to be…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Localisation and working alongside walled gardens may be key to survival in China's tough ad-tech landscape. Although, this does not…
Wayne Blodwell (pictured below), founder and CEO of The Programmatic Advisory, speaks with ExchangeWire about the service layer, the changing…