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Agency Archives - Page 17 of 98 - ExchangeWire.com

Agency

E-commerce Fuels China Online Ads; Amazon to Drive AU Retail Ad Spend

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

Experts Predict: The Future of the Agency in 2018

Over the years, the agency model has started to change, and the focus on performance has come to the forefront…

8 years ago

AU Publishers to Set Up Audience Data Co-Op; AdParlor APAC Offers Online-Offline Facebook Tracking

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

China’s BAT Amongst Top Global Ad Revenue Contributors; News Corp AU Ditches Newspapers Audit in Metrics Change

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

The Future is Bright for Media Agencies That Go Back to the Basics

This Autumn was a challenging time for some of the world’s biggest advertising companies, with WPP, Publicis, Omnicom, and Interpublic…

8 years ago

APAC Ad Sales to Climb Almost 6%; Consumers Want to Be Able to Text Brands

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

Marketers Need Mobile-First Strategy As APAC Heads to Devices; AU Brands Improve on Digital UX

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

You Could Be Wasting Half of Your Marketing Spend

Tracking marketing spend and measuring results of campaigns to create actionable insights is a challenge that the marketing industry famously…

8 years ago

APAC Marketers Must Differentiate in Programmatic Landscape

In a market democratised by programmatic, brands in Asia-Pacific must be able to stand above the crowd and not have…

8 years ago

China Programmatic Ads to Hit £4bn; Tencent Online Ads Grow 48%

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago
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