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Agency Archives - Page 16 of 98 - ExchangeWire.com

Agency

Proving Brand Value: Why Advertisers Need to Rethink the Metrics They Are Using

With overall digital ad spend reaching £10.89bn by the end of 2017, up 11% from 2016, according to eMarketer, the…

8 years ago

SEA Clocks 250% Climb in Mobile Video Ads; AU Newspaper Readership Grows Cross-Platform

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

BAT Influence Stifling Ad Tech Competition in China; AU TV Ads Hit £1.24bn

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

China’s BAT Amongst Five Platforms to Grab Ad Spend Growth; More AU Consumers Tuning into Radio

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

India Needs Standardised Metrics for Digital

Traditional media may still dominate in India, but this will evolve and ad tech companies have to start creating products…

8 years ago

APAC Consumers See More Ads Across Platforms; Bangladesh & Myanmar Amongst Fastest-Growing Ad Markets

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

IAB AU Calls for Structure, Simplicity & Transparency

With 2017 a turbulent year for Australia's digital advertising market, plagued by brand safety and ad fraud concerns, industry players…

8 years ago

APAC Ad Spend to Climb 4.2% in 2018; AU Agency Ad Bookings Hit £4.1bn

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

3 Technologies Key to APAC Brand Safety

As concerns over brand safety and securing returns on digital investment continue to persist, it will be important for the…

8 years ago

APAC Agencies Call for More Transparency & Collaboration

Media agencies in Asia-Pacific want to play fair and work together so marketers in the region can better understand how…

8 years ago